Tripadvisor, Inc., headquartered in Needham, Massachusetts, operates online travel agencies, comparison shopping websites, and mobile apps with user-generated content. Its namesake brand, Tripadvisor.com, operates in 40 countries and 20 languages and features approximately 1 billion reviews and opinions on approximately 8 million establishments. The company’s other brands include Bokun.io, Cruise Critic, FlipKey, TheFork, Holiday Lettings, Housetrip, Jetsetter, Niumba, SeatGuru, and Viator.
TripAdvisor.com is a travel website that assists customers in gathering travel information, posting reviews and opinions of travel-related content and engaging in interactive travel forums. TripAdvisor was an early adopter of user-generated content. The website services are free to users, who provide most of the content, and the website is supported by an advertising business model. Tripadvisor LLC was founded by Stephen Kaufer, Langley Steinert, Nick Shanny, and Thomas Palka in February 2000.
Users can quickly and easily post their vacation videos and travel marketers can showcase their properties by featuring their videos on TripAdvisor for free. They also offer personalization tools allowing users to save hotel, restaurant, or attraction reviews to personal “My Trips” folders. Travelers can customize and expand their plans by adding maps, photos, their own notes and travel plan details. Also with TripAdvisor’s “Check Rates”, users can check hotel pricing and availability across multiple vendor commerce sites.
In 2022, Tripadvisor earned 35% of its revenues from Expedia Group and Booking Holdings and their subsidiaries, primarily for pay-per-click advertising.
According to definitions.net; en.wikipedia.org. Source of photos: internet
