More than 1 million merchants list their products on Wish’s platform to sell directly to consumers, eliminating distributor fees for the sellers while providing shoppers with low-priced merchandise. The bulk of merchandise available through the app comes from China and other overseas distributors.
Products are usually smaller items that are cheaper to ship, aided by an agreement between China Post and the U.S. Postal Service that lowers costs of shipping for goods weighing less than 2 kg. Wish offers express shipping in 5 days, or 6–8 days in some cases, as well as standard shipping that takes 2–3 weeks, for customers who prioritize savings over the speed of delivery.
Founded in 2010 and headquartered in San Francisco, Wish is an e-commerce platform, putting a digital shopping mall of affordable goods directly in the pockets of consumers worldwide. Wish employs big data principles, machine-learning, and search technologies to create a highly-visual, entertaining, and personalized browsing experience for eachuser. The company leverages a global network of direct suppliers, providing access to top-quality, affordable products to anyone with a smartphone.
Much of Wish’s success is down to its mobile-first functionality. Mobile commerce is growing at a rate three times faster than traditional eCommerce, and with the Wish app ranking #1 and #2 on Google Play and Apple App Store respectively, it is a go-to shopping channel for many users.
Wish’s developers took inspiration from the engagement generated by Instagram’s infinite feed and Facebook’s mobile games to build a highly-addictive app that’s useful on-the-go, on the sofa, or in bed.
Wish’s customized customer homepage makes it easy for customers to navigate, browse, and buy from a wide range of products without becoming frustrated. Wish is predominantly known for niche products and budget items, spanning categories including beauty, fashion, electronics, gadgets, and more. From the affordable and bizarre to the useful and expensive, Wish has it all.
According to en.wikipedia; ecommercegermany.com; crunchbase.com. Source of photo: internet