Campbell’s was founded in 1869 by a fruit and vegetable vendor and a commercial canner and packer. By 1911, Campbell’s soup was distributed across America, making the brand a kitchen staple. Today, over 95% of American households use a Campbell brand product.
Their dedication to standardization is one of the reasons for Campbell’s success. In 1912, Campbell’s started a program to grow the foods they processed, including produce like tomatoes. Their agricultural experts realized they needed consistently high-quality tomatoes to ensure Campbell’s tomato soup was the best. Campbell’s perfected their soup recipes in 1929, enabling the brand to become the leader in condensed soup products.
The deep red color is one of the most recognizable characteristics of Campbell’s creamy tomato soup. Over the years, the company has made some key changes to improve the quality of its soup while preserving its status as the premier soup brand.
As part of the food industry’s trend to simplify ingredient labels, Campbell’s started reducing their use of artificial flavors and colors in 2015. By 2018, all of their food products in North America were free of artificial flavors and colors.
According to hunterlab.com. Source of photos: internet
