The 6,000-square-foot superstore, located at 804 W Montrose Avenue, Chicago, Illinois, in the laid-back Uptown residential neighborhood, is believed to be the largest vegan grocery store in the world. The grand opening celebration follows the completion of revamping the store’s merchandise, installation of a new outdoor sign, and a revamped management team.
“Our carefully designed XMarket concept brings the vegan lifestyle directly to consumers in Chicago to taste, explore, and understand the plant-based lifestyle,” said PlantX CEO, Lorne Rapkin. “XMarket is a vegan bodega, featuring a highly curated selection of the best vegan products available from around the world as well as nearby. Our goal is to make the plant-based lifestyle accessible. Our grand opening party in Chicago was an overwhelming success. We plan to leverage the success of live events by hosting weekly events at the store.”
The XMarket retail concept is designed to educate consumers, make the plant-based lifestyle even more accessible and collaborate with brands in the space on sampling sessions or educational activations. To date, PlantX has opened six XMarket locations, in Uptown (Chicago), Rideau (Ottawa), Squamish, Yorkdale (Toronto), Venice Beach, Tel Aviv, as well as one co-branded location in Plainfield (Illinois).
According to midwesttoday.com. Source of photo: internet
