Originally an industrial pigment supply company, Crayola soon shifted its focus to art products for home and school use, beginning with chalk, then crayons, followed later by colored pencils, markers, paints, modeling clay, and other related goods. All Crayola-branded products are marketed as nontoxic and safe for use by children. Most Crayola crayons are manufactured in the United States. Crayola, LLC claims the Crayola brand has 99% name recognition in U.S. consumer households, and says its products are marketed and sold in over 80 countries.



The company’s milestones:

1885 – The company was founded as Binney & Smith Company by cousins Edwin Binney and Charles Harold Smith. Initial products were colorants for industrial use, including red iron oxide pigments used in barn paint and carbon black chemicals used for making tires black and extending their useful lifespan.

1889 – Binney & Smith made yellow oxide pigment. Now there are three colors: Carbon black, yellow, and red.

1900 –  The company begins producing slate school pencils in its newly opened Easton, Pennsylvania mill.

1903 – Noticing a need in schools for safe and affordable wax crayons, Binney & Smith makes the first box of eight Crayola crayons.

1912 – Binney & Smith’s carbon black is first used on tires to make black tires. They also launched their Cerata brand of crayons.

1913 – Crayola Rubens drawing crayons are introduced for art students.



1915 – The Boston crayon line debuts. This also marks the discontinuation of the No. 101 assortment box that contained Gold, Silver and Copper crayon colors.

1927 – Binney & Smith Co. launch the Snookum’s Crayola Color Set No. 25 based on the popular baby actor who died of blood poisoning several years later at the age of 7.

1948 – To educate art teachers about the many ways to use the growing number of Crayola products, a teacher workshop program begins to offer in-school training across the country.

1955 – Binney & Smith incorporates and changes their packaging from “Binney & Smith Co.” to “Binney & Smith Inc.”


1958 – The Crayola 64 Box with its signature built-in sharpener debuts, becoming the perennial favorite of Crayola colorers for more than 40 years.

1959 – The first Crayola TV ads appear during the children’s TV show Ding Dong School.

1978 – The first box of Crayola markers is introduced in 8 bright, bold colors.

1979 – All children’s product lines are repackaged to carry the Crayola trade name.

1987 – Crayola introduces washable markers. Crayola’s GemTones And colored pencils also arrive.

1991 – Crayola Washable crayons are introduced.



1996 – The Crayola FACTORY® family discovery center opens in Easton, PA., with the Crayola Color Jam parade – the largest gathering of people with color in their names.

1997 – All Crayola products receive new logo design for the year.

2000 – The Crayola Color Census, the first online poll of consumers’ favorite Crayola Colors, is launched.

2004 – For the first time in history, all the states in the union are represented by a Crayola crayon color. More than 25,000 Crayola constituents nationwide nominated an existing Crayola color and gave it a new state name.



2007 – Binney & Smith becomes Crayola LLC, reflecting the company’s No. 1 brand and its fast-forward, innovative direction.

2010 – For the first time, Crayola offers art tools for babies and toddlers to make their first scribbles. Beginnings tiny-finger-friendly art products allow moms to introduce their children to art exploration as early as 12 months old.

2014 – Crayola introduces Ultra-Clean Washable markers. They wash easily from skin, clothing, and painted walls!

2016 – Crayola introduces Art with Edge, the brand’s first-ever line of coloring books for tweens and teens.

2020 – Crayola introduces the ‘Colors of the World’ 24-count crayon box in an effort to provide children with many different backgrounds access to crayons that are reflective of their own skin tone.

According to en.wikipedia.org; crayola.com. Source of photos: internet