The Whirlpool Corporation is an American multinational manufacturer and marketer of home appliances, headquartered in Benton Charter Township, Michigan, United States. The Fortune 500 company has annual revenue of approximately $21 billion, 92,000 employees, and more than 70 manufacturing and technology research centers around the world.

It was founded on November 11, 1911 and is currently the largest home appliance manufacturer in the world.

The company markets Whirlpool, Maytag, KitchenAid, JennAir, Amana, Gladiator GarageWorks, Inglis, Estate, Brastemp, Bauknecht, Ignis, Indesit, and Consul. Their website also mentions Diqua, Affresh, Acros, and Yummly brands.

Its brands serve consumers in every region of the world. Whirlpool Corporation  has a differentiated brand portfolio using regional consumer insights to meet the different consumer lifestyle needs. Whirlpool Corporation  targets over 90% of consumers across the globe. 

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