G. Yuengling & Son, established in 1829, is the oldest operating brewing company in the United States. In 2018, by volume of sales, it was the largest craft brewery, sixth largest overall brewery, and largest wholly American-owned brewery in the United States. Its headquarters are in Pottsville, Pennsylvania.
The family-owned brewery has traditionally changed ownership through the purchase of the company by the offspring of the previous owner. Though it is an amber lager, Yuengling Traditional Lager is popular enough in Pennsylvania and the Delaware Valley to be ordered in some bars by simply asking for a lager.
Founded in 1829 in the coal-mining town of Pottsville, Pa., by Wuerttemberg, Germany immigrant David G. Yuengling, the brewery’s original moniker was Eagle Brewery, which debuted the iconic eagle and barrel icon on its labels to represent purity, quality and strength. These guiding principles have driven the independent and spirited nature of the Yuengling brewery and brand for more than 192 years, explains Wendy Yuengling, chief administrative officer.
After David’s son, Frederick, Yuengling’s great, great-grandfather, joined his father as a partner, the brewery officially changed its name in 1873 to the aforementioned D.G. Yuengling & Son, Inc. Even though the eagle is no longer part of the brewery’s name, to this day, the eagle and barrel logo remains a prominent part of the brand’s packaging, Yuengling says.
In 1976, the brewery was placed on the national and states’ registers as “America’s Oldest Brewery,” a distinction that is an irrefutable part of the brewery’s history that also is marketed in its tagline.
The story of Yuengling Brewery is the story of the American Spirit, perseverance and an unwavering dedication to high-quality standards. The brewery’s 193 years of success is built on a firm foundation of core brands in its diverse and growing portfolio.
According to beerhistory.com; en.wikipedia.org. Source of photos: internet
