Attentive is a personalized mobile messaging platform for innovative brands and organizations that can quickly become a top 3 revenue channel. Using real-time behavioral data, Attentive automatically sends engaging text messages to each subscriber at every step of the customer lifecycle. The company is led by marketing technology industry veterans whose previous mobile startup was acquired by Twitter. Realizing the untapped potential of mobile messaging, they launched a company designed to power the future of how brands scale personalized experiences.
Attentive was founded in 2016 by Long and chief product officer Andrew Jones, the cofounders of TapCommerce, a startup that helped apps target their advertising campaigns. The pair started their previous company in 2012, then joined Twitter two years later when the social media company acquired the business. This time around, Long has a longer-term vision for his company: “I think that in three to five years, the expectation for consumers is that they will be able to communicate with companies in real time, back and forth” to answer questions, make changes to orders, receive customer service or get updates on their transactions. Attentive, he says, will continue to expand on its product’s two-way communication functionality.
To do so, Attentive will use its new funds to scale its engineering, product and design teams. The startup, which has seen revenue growth increase ninefold over the past two years, is also experimenting with Facebook Messenger, WeChat and WhatsApp as other channels for its messaging product, Long says.
Today, the company’s distributed team of 700+ is focused on building the most powerful platform to help innovative brands reimagine how to interact with their mobile audiences.
According to pitchbook.com; forbes.com and attentivemobile.com. Source of photos: internet