MAGIC is a fashion tradeshow in the United States. Held twice a year (February and August) in Las Vegas, this fashion marketplace showcases men’s, women’s and children’s apparel, footwear, accessories, and manufacturing resources from around the world.
The tradeshow was inaugurated in 1933 by the Men’s Apparel Guild in California. At one time it featured only men’s clothing and accessories, but has expanded to include ladies’ clothing and accessories, and manufacturing services. In 1989 it moved to Las Vegas.
MAGIC connects the global fashion industry with their annual marketplace in Las Vegas. Through encounters on the trade show floor and matchmaking programs, a variety of brands showcase their apparel and accessories. These exhibitors aren’t vying for the attention of the end consumer, but instead for retailers and buyers who attend annually to source new trendy attire to fill racks in their stores. Beyond booth encounters in the massive Mandalay Bay Convention Center, MAGIC offers matchmaking programs to facilitate these connections between buyers and brands.
According to en.wikipedia; displays2go.com; . Source of photos: internet
