World Dairy Expo is a five-day event showcasing dairy cattle and the newest technologies available to the dairy industry. The show is held annually at the Alliant Energy Center in Madison, Wisconsin, United States. Considered the largest and most important dairy cattle show in North America, it has been held in the first week of October since 1967, except in 2020 when it was canceled as the COVID-19 pandemic was the cause.
One of the unusual aspects of the World Dairy Expo is its themes. Since the late 1980s the show has had a theme, when the showing is decorated with two backdrops that correspond to that year’s theme. Themes have ranged from the simple to the extravagant, like the “Excitement is Building” theme which had a huge construction-like backdrop.
World Dairy Expo is also home to the largest dairy-focused trade show in the world. Nearly 900 companies from all over the world exhibit to the show’s 70,000 attendees. Companies like John Deere, Case IH, Land O’Lakes, Select Sires, Semex, ABS, ANIMART and many more make the trip to Madison, Wisconsin, USA every year. World Dairy Expo is recognized as a member of the “Tradeshow Week Top 200”, a list honoring the nation’s top trade events organized by Trade Show Executive Gold 100.
According to en.wikipedia; exponents.com. Source of photos: internet