Target Corporation is an American retail corporation. Target established itself as the discount division of the Dayton’s Company of Minneapolis, Minnesota, in 1962; it began expanding the store nationwide in the 1980s (as part of the Dayton-Hudson Corporation), and introduced new store formats under the Target brand in the 1990s. As of 2019, Target operated 1,844 stores throughout the United States. The company is ranked number 37 on 2020 Fortune 500 list of the largest United States corporations by total revenue.
Target Chief Human Resources Officer Melissa Kremer said: “We’ve seen strong millennial usage with several free and on-demand resources we’ve invested in to support their mental, emotional and physical health throughout the pandemic. Daylight is a personalized app that helps individuals navigate stress and worry, the Sleepio app provides self-help tools to improve sleep, and Wellbeats offers digital fitness classes.
More than half of the program users for Wellbeats were millennials. When we think about creating a portfolio of benefits for all, these types of offerings are a differentiator for Target.”
“Within our culture of learning, we’ve seen strong millennial engagement with new online, on-demand learning and development platforms we introduced to help team members navigate work and life and continue to build skills during the pandemic. Specific tools include our Skillsoft learning library and an internally-created Adaptive Leadership site.
These tools and resources help team members strengthen their skills and invest in development topics that are meaningful to them – from coding to communication. They’re also able to grow personally in areas like resilience, empathy, and inclusion. We have seen exciting usage with these tools, affirming that our teams are eager to use this time to grow and learn. ” She continued.
Target also made public that it will provide some additional perks for workers, including free access to virtual health care visits, regardless of whether employees are enrolled in the company’s healthcare plan. The 24/7 service is being made available to associates through the end of December. Separately, the retailer is also offering team members free mental health counseling sessions.
According to fortune.com; en.wikipedia; retailwire.com.