The Sturgis Motorcycle Rally is a motorcycle rally held annually in Sturgis, South Dakota, and the surrounding Black Hills region of the United States. It began in 1938 by a group of Indian Motorcycle riders and was originally held for stunts and races. Since then, the rally has become a pluralistic endeavor that consists of events put on by many different groups.

Attendance has historically been around 500,000 people, reaching a high of over 700,000 in 2015. The event takes place over 10 days and generates around $800 million in annual revenue.

The first rally was held by Indian Motorcycle riders on August 14, 1938, by the Jackpine Gypsies motorcycle club. The club still owns and operates the tracks, hillclimb, and field areas where the rally is centered. The first event was called the “Black Hills Motor Classic.”

The founder was Clarence “Pappy” Hoel. He purchased an Indian motorcycle franchise in Sturgis in 1936 and formed the Jackpine Gypsies in 1938. The Jackpine Gypsies were inducted to the Motorcycle Hall of Fame in 1997. Hoel was inducted into the AMA Hall of Fame the following year.

The focus of a motorcycle rally was originally racing and stunts. In 1961, the rally was expanded to include the Hillclimb and Motocross races. This could include half-mile track racing (the first year in Sturgis, there were 19 participants), intentional board wall crashes, ramp jumps and head-on collisions with automobiles.

According to en.wikipedia.org. Source of photo: internet