The company’s milestones:
September 25, 1996 – Under Armour was founded by Kevin Plank, a then 24-year-old former special teams captain of the University of Maryland football team.
1997 – After delivering on the keep-you-cool promise of HeatGear® with the first T-shirt, Under Armour introduced its now-famous ColdGear® fabric, which keeps athletes warm, dry, and light in cold conditions, and then AllSeasonGear®, which keeps athletes comfortable between the extremes.
1998 – Under Armour moved operations from a rowhouse in the Georgetown neighborhood of Washington, DC.
1999 – Under Armour received its first big break in 1999 when Warner Brothers contacted Under Armour to outfit two of its feature films, Oliver Stone’s Any Given Sunday and The Replacements.
2001 – Under Armour became the official supplier of the National Hockey League, and inked licensing deals with Major League Baseball and USA Baseball, along with key retail partners.
2003 – Under Armour launched their Women’s Performance Gear product line.
2006 – Under Armour made the leap into footwear with the introduction of its first line of football cleats.
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2007 – Under Armour’s first Brand House retail store opened in Annapolis, Maryland.
2008 – Under Armour revealed its highly anticipated line of performance trainers through its first Super Bowl commercial, marking its foothold in the athletic footwear market.
2009 – The Brand made its first strides into the running category with the launch of its performance footwear line.
2011 – After years of waging war on cotton, Under Armour further cemented its reputation for relentless innovation by developing Charged Cotton®, a fabric that dries faster than regular cotton, but feels just as soft and comfortable.
2012 – The sports bra, reinvented. Under Armour talked with everyday athletes and tested hundreds of prototypes to develop the perfect performance fit for its revolutionary Armour Bra™.
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2013 – Under Armour introduced its best insulation system yet with ColdGear® Infrared. A soft, thermo-conductive lining absorbs and retains body heat, so athletes stay warmer longer…with no extra weight or bulk.
2014 – Under Armour is a footwear brand and the introduction of the Speedform Apollo confirmed it. It was the first running shoe ever made in an apparel factory and was designed for speed with zero distractions.
2016 – Under Armour introduced the first smart shoes, The UA SpeedForm Gemini Record Equipped. It’s built-in Record Sensor™ technology tracks and stores data including time and date, duration, distance, and splits while providing an untethered running experience that allows athletes to run device-free.
2020 – Developed in Partnership with Dow, Under Armour’s UA Flow is Recognized in the 2022 Edison Awards’ Performance Based Design Category.
According to about.underarmour.com. Source of photos: internet
