Deere & Company is listed on the New York Stock Exchange under the symbol DE. The company’s slogan is “Nothing Runs Like a Deere”, and its logo is a leaping deer, with the words ‘JOHN DEERE’ under it. Various logos incorporating a leaping deer have been used by the company for over 155 years. Deere & Company is headquartered in Moline, Illinois. Deere & Company ranked No. 84 in the 2022 Fortune 500 list of the largest United States corporations.
The company’s milestones:
1837 – Blacksmith John Deere creates an ingenious steel plow. The innovation becomes a commercial success.
1842 – Deere entered a business partnership with Leonard Andrus and purchased land for the construction of a new, two-story factory along the Rock River in Illinois. This factory, named the “L. Andrus Plough Manufacturer”, produced about 100 plows in 1842 and around 400 plows during the next year.
1868 – The company was incorporated as Deere & Company.
1918 – John Deere enters the tractor business with two models, the Waterloo Boy and the John Deere Tractor.
1931 – To support customers during the Great Depression, Deere takes on farmer notes and extends payment terms, strengthening loyalty for generations to come.
1935 – Deere introduces its first tractor built exclusively for industrial use, the Model “DI”.
1947 – John Deere introduced its first self-propelled combine, model 55. It was soon followed by the smaller models 40 and 45, the larger model 95, and an even larger model 105 was introduced in the 1960s.
In the mid-1950s – Deere introduced attachable corn heads, allowing crop producers to cut, shell, and clean corn in one smooth operation.
1960 – After redesigning 95% of the entire product line, Deere ushers in its “New Generation of Power” and revolutionizes farming once again.
1973 – Deere introduced its new ‘Soundguard’ tractors, the 4030, 4230, 4430, and 4630.
1992 – The Gator™ Utility Vehicle debuts, reaching a variety of customers with versatility in a class of its own.
1996 – Deere introduces its first fully integrated yield-mapping package, the GreenStar™ system, for all Maximizer™ 9000 Series Combines.
1999 – John Deere introduced the Single-Tine Separation (STS) system on its 9550, 9650, and 9750 combines, representing a step forward in rotary combine technology. The STS system uses less horsepower and improves material handling.
2009 – The first cotton picker that builds round cotton modules on the go, allowing nonstop harvesting, is another Deere innovation that changes the industry.
As of 2018 – Deere & Company employed about 67,000 people worldwide, of which half are in the United States and Canada, and is the largest agriculture machinery company in the world.
January 2022 – the company introduced a self-driving tractor at the annual Consumer Electronics Show, designed for large-scale farming as opposed to existing comparable tractors designed for small-scale agriculture.
According to en.wikipedia; .deere.com. Source of photos: internet