Dunkin’ Donuts is where we head when we crave a warm donut and a cup of good coffee. Starting in America, Dunkin’ Donuts is now a beloved worldwide chain of restaurants with 17,000 branches. It is known for its extensive breakfast menu- with sandwiches, bagels, pastries, donuts, and all varieties of coffee.
The company’s milestones:
1948 – Bill Rosenberg opened Open Kettle, a restaurant selling donuts and coffee in Quincy, Massachusetts (a suburb of Boston).
1950 – Bill Rosenberg changed the store’s name in 1950 to Dunkin’ Donuts after discussing with company executives.
1953 – Dunkin’ Donuts logo was created.
1955 – Bill Rosenberg began to sell his business as a franchise. The first franchised restaurant of Dunkin’ Donuts was opened in Dedham.
1965 – Ten years after franchising, the business became global.
1961 – The company began using a hot pink color for its branding and used a logo showing a stylized coffee cup with the company’s name rendered on one line as a circle, evoking a donut dunking into the cup.
1963 – Eight years after first franchise opened, Dunkin’ Donuts was celebrating their 100th store.
1970 – Japan became the first Asian country to open Dunkin’ Donuts stores.
1972 – The infamous “Munchkins” were created to be a part of the Dunkin’ menu.
1978 – Dunkin’ Donuts added muffins (freshly-baked muffins, at that) to its menu.
1983 – Dunkin’ Donuts decided to run an ad campaign that shed light on their “freshly baked” brand. They wanted an actor to play the role of a baker who looked trustworthy and friendly so that people attach that image to the food chain.
1990 – Dunkin’ Donuts was acquired by Baskin-Robbins owner Allied Lyons.
1997 – Following the great success of a variety of donuts, breakfast sandwiches were added to the menu. Same year, Dunkindonuts.org was established by a customer for disgruntled consumers and employees to lodge complaints about the company.
In March 2009 – Dunkin’ Donuts unveiled the alternate slogan “You ‘Kin Do It!” and launched a $100 million ad campaign promotion.
2012 – With all their success and influx of technology, Dunkin’s first mobile application was created.
2015 – Dunkin’ Donuts has over 11,000 restaurants in 33 countries.
2016 – Dunkin’ introduced On-the-Go Ordering, which allows DD Perks members place a mobile order up to 24 hours in advance, select their desired location, and then pick up their order inside a Dunkin’ Donuts restaurant, or at the drive-thru.
In September 2018 – At its Global Franchise convention in Canton, Massachusetts, the company announced that it was changing its brand, shortening its name to Dunkin’.
In June 2019 – Dunkin’ partnered with Grubhub to begin the rollout of its new Dunkin’ Delivers service.
According to timetoast.com; en.wikipedia.org; icytales.com.
