New Balance maintains a manufacturing presence in the United States, as well as in the United Kingdom for the European market, where they produce some of their popular models. New Balance claims to differentiate their products with technical features, such as blended gel inserts, heel counters and a greater selection of sizes, particularly for very narrow or very wide widths.
The company’s milestones:
1906 – An English immigrant named William J. Riley founds the New Balance Arch Support Company. The company focuses on producing specialist arch supports and orthopaedic footwear to give customers greater comfort and a ‘new balance’.
1927 – Riley hires a man named Arthur Hall to be a salesman for the New Balance Arch Support Company. As New Balance products are not yet sold in retail stores, Hall becomes a travelling salesman; this personalised approach helps the brand stand out over competitors.
1936 – Hall becomes a partner in the company and focuses selling arch support products to people who spend a lot of the day standing up such as retail workers, firefighters and police officers.
1938 – New Balance create their first-ever running shoe for a local running club known as the Boston Brown Bag Harriers.
1941 – The company expands its product range with specialist footwear designed for sports such as tennis, boxing and baseball. As a low-volume producer, all products are made in-house by a small team.
1960 – New Balance launches the Trackster. Initially made at home by the Kidds, the Trackster is the first running shoe available in different width fittings, and quickly gains positive attention with the wider running community.
1972 – New Balance was purchased by the brand’s current chairman, Jim Davis, who steered the brand to become one of the largest sneaker brands in the world.
1976 – The 320 launches and is the first shoe to feature the now famous ‘N’ logo.
1978 – New Balance release their first ever clothing products. They introduce nylon and mesh tops and shorts, and also feature innovative Gore-Tex running suits.
1980 – The 620 launches and at the time is the lightest and most advanced running shoe on the market. It’s also the first sneaker to break the $50 retail price barrier.
1982 – The iconic New Balance 420 is launched.
1984 – The 670 model is first released. The shoe has proven hugely popular over the years and has been the focus of a number of collabs.
1985 – New Balance introduces the 1300. The model is designed for advanced stability and constructed with high-quality comfort technologies.
1988 – New Balance release their famous 574 model. Initially designed as a technical running shoe to offer improved comfort, the 574 has since remained popular, being re-released a number of times and transitioning into an iconic casual design.
1993 – The company releases their 1500 model which goes on to see high sales due to U.S President Bill Clinton, who regularly wears a pair of 1500 shoes on his runs.
1994 – New Balance release their delayed M1400 shoes. The model is a hit and continues to be one of the longest-selling New Balance model ranges.
2006 – New Balance collaborate with Offspring to release the NB X Offspring range, which is the first collaboration for New Balance.
2009 – Despite a philosophy that they would be “Endorsed By No One”, New Balance decides to break with tradition and start allowing professional athletes to endorse the brand, including baseball players Miguel Cabrera and Curtis Granderson, and NBA star Matt Bonner.
2013 – New Balance Numeric is launched as the brand’s entry into the popular skate shoe market.
2014 – Fresh Foam technology launches as a newly generated shock-absorption system that provides wearers with a stable and high-performance shoe.
2016 – New Balance launches the 247, a model that combines contemporary and classic influences and is designed for a 24/7 lifestyle.
2017 – New Balance began a partnership with Formlabs to develop a 3D printing production system, enabling new possibilities and opportunities for innovations in footwear.
According to fatbuddhastore.com. Source of photos: internet