Starting in 2015 to celebrate Amazon’s 20th birthday, Amazon Prime Day has grown into a holiday to rival Black Friday and Cyber Monday in the U.S. and Singles Day in China. From relatively humble beginnings (we say relative because Amazon was a behemoth even then), Amazon Prime Day is now the biggest single day of shopping in the U.S. with more than 100 million products sold in 2018’s Prime Day.
The first Prime Day was a relatively small affair compared to the behemoth it has become. Back in 2015, just 9 countries were included in Prime Day and more than 34.4 million items were ordered during the 24-hour period — amounting to 398 items per second.
Hundreds of thousands of deeply discounted Amazon devices — such as the Kindle, Echo, and Fire streaming devices — were sold as were more than 24,000 Instant Pot 7-in-1 programmable pressure cookers. But that was just to name a few, Amazon sellers using the company’s Fulfillment by Amazon program saw a 300% increase in sales that first year indicating huge deals on nearly everything Amazon sells.
Last year, 17 countries participated in the event and the tally was more than 100 million items ordered or more than 771 items per second of the 36-hour event. That year, the Fire TV Stick and the Echo Dot were the biggest sellers among Amazon products.
Customers ordered more than 5 million toys, beauty products, PCs and accessories, apparel, and kitchen products. Millions of dollars were saved at the newly acquired Whole Foods as part of the Prime Day deals and more than 300,000 Instant Pots were sold. What’s more, small and medium businesses clocked more than $1.5 billion in sales.
According to nationaltoday.com. Source of photo: internet
