L’Oréal S.A. is a French personal care company headquartered in Clichy, Hauts-de-Seine, with a registered office in Paris. It is the world’s largest cosmetics company and has developed activities in the field, concentrating on hair color, skincare, sun protection, make-up, perfume, and hair care.
The founding of L’Oréal in 1909 coincided with the first stroke of genius from the chemist Eugène Schueller. Women wanted to have short blond hair, embracing the trend for a boyish style. He patented a hair color formula that – unlike anything else on the market at the time – was perfectly safe to use. Hair colorants were to be the company’s focus for the decades to come.
The guiding principles of the company, which eventually became L’Oréal, were research and innovation in the field of beauty. In 1920, the company employed three chemists; the team continued to grow with 100 by the year 1950, and 1,000 by the year 1984; as recently as 2021, there was an estimated total of 85,252 worldwide.
L’Oréal got its start in the hair-color business, but the company soon branched out into other cleansing and beauty products. L’Oréal currently markets over 500 brands and thousands of individual products in all sectors of the beauty business: hair color, permanents, hair styling, body and skin care, cleansers, makeup, and fragrance.
The company’s products are found in a wide variety of distribution channels, from hair salons and perfumeries to supermarkets, health/beauty outlets, pharmacies, and direct mail.
According to Statista, en.wikipedia.org; Source of photos: the internet
