Tide is an American brand of laundry detergent manufactured and marketed by Procter & Gamble. Introduced in 1946, it is the highest-selling detergent brand in the world, with an estimated 14.3 percent of the global market.
The original Tide laundry detergent was a synthetic designed specifically for heavy-duty, machine cleaning (an advance over the milder cleaning capabilities of Fewa and Dreft detergent brands).
Tide was first introduced in U.S. test markets in 1946 as the world’s first heavy-duty detergent, with nationwide distribution accomplished in 1949. Tide claimed it was “America’s Washday Favorite”. Today, most formulations of liquid Tide, both concentrated and regular, are dark blue, with the exception of “Tide Free”, which is clear.
As of January 2013, Tide has more than 30% of the liquid-detergent market, with more than twice as much in sales as the second-most-popular brand Gain, although it costs about 50% more than the average liquid detergent.
According to Statista, en. Wikipedia; Source of photos: internet