Planet Fitness (PFIP LLC) is an American franchisor and operator of fitness centers based in Hampton, New Hampshire. The company reports that it has around 2,400 clubs, making it one of the largest fitness club franchises by number of members and locations. The franchise has locations in the United States, Canada, Dominican Republic, Panama, Mexico, and Australia.
The Company’s mission is to enhance people’s lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®. Approximately 90 percent of Planet Fitness stores are owned and operated by independent business men and women.
In 1992, Planet Fitness founders, Michael and Marc Grondahl acquired a struggling Gold’s Gym franchise in Dover, New Hampshire. They eventually closed that original location, opened a gym called Coastal Fitness and brought on a third partner, former CEO Chris Rondeau. In 2002, they purchased the rights to the name Planet Fitness from Rick Berks and renamed their franchise.
Planet Fitness’ business model focuses on the needs of occasional or first-time health club members, rather than more experienced members, and depends on many members rarely showing up.
According to en.wikipedia.org, planetfitness.com. Source of photo: internet
