Optimum Nutrition, Inc. (ON) is part of the Glanbia global nutrition group and has been setting the Gold Standard in sports nutrition for more than 30 years – helping performance-focused athletes achieve their goals.
The brand’s strong customer loyalty is likely due to its 15-year history on Amazon. Its Subscribe and Save revenue, which tapped the online marketplace’s subscription program, reflects especially covetable customer loyalty that raked in more than one-quarter (28.7%) of Optimum Nutrition’s revenue in March 2020, rising to nearly one-third (32%) today.
These subscribe and save rates exceed the Sports Nutrition category averages – 24.7% in March 2020 and 31.2% in August 2021 – and rack up recurring revenue and lower customer acquisition costs for the brand.
According to similarweb.com; barbend.com. Source of photo: internet
