Neutrogena Corporation, trading as Neutrogena, is an American company that produces cosmetics, skin care and hair care and owned by parent company Kenvue and is headquartered in Los Angeles, California. According to product advertising at their website, Neutrogena products are distributed in more than 70 countries.
Neutrogena was founded in 1930 by Emanuel Stolaroff, specializing in cosmetic products and personal hygiene products, by the name of Natone.
In 1954, when he was traveling to Europe on business, he heard about an amazing soap: soft, transparent amber, quick and easy to rinse out, without leaving any residue. In a word, it is the ideal soap because it does not irritate the skin. It was then given the name of NEUTROGENA®, due to its neutral pH, almost identical to that of water.
Convinced that there was a market for soap of such quality, Emanuel Stolaroff established an innovative commercial strategy for his time. Deciding to differentiate from his competitors, he focused on the transparent amber soap and extended its area of distribution to large stores and pharmacies. It was a success. The soap sold so well that in 1962, NEUTROGENA® became the group brand.
As of July 2023, Cerave ranks as Amazon.com’s best-selling beauty and personal care brand. The brand generated over 13 million U.S. dollars in gross merchandise value (GMV). Neutrogena places second, with around 6.45 million U.S. dollars in GMV. COSRX rounds off the top three with roughly five million U.S. dollars in GMV.
According to Statista; en.wikipedia.org; neutrogena.co.za. Source of photo: internet
