In the US alone, the McDonald’s app was downloaded by more than 40 million people. That’s more than the combined total of the next three most downloaded food apps in the US in 2022 combined: Starbucks (13.6 million), Domino’s (10.6 million) and Taco Bell (10.4 million).
The McDonald’s app was released in 2015, and at launch it let people browse the McDonald’s menu and save and use coupons. In 2017, it app started allowing customers to customize their orders and reorder previous items. Then in 2021, the company launched its first loyalty program, MyMcDonald’s Rewards, through the app.
McDonald’s also ran a lot of promotions in 2022 exclusively through its app, like the chance to win the McGold card and the chance to win various prizes at the Qatar World Cup.
According to cnet.com; the Source of photos: internet
