ColourPop Cosmetics, also known as ColourPop, is an American cosmetics brand based in Los Angeles, California. ColourPop products are sold through their website and at Ulta Beauty. They predominantly make products for the eyes, lips, and face.
Sibling co-founders Laura and John Nelson started a parent company called Seed Beauty as an offshoot of their father’s makeup company Spatz Laboratories, which produced makeup products for other brands. ColourPop Cosmetics is a brand owned by parent company Seed Beauty, which also used to own Kylie Cosmetics and KKW Beauty.
The company started as an e-commerce business, then expanded to selling wholesale to retail stores as well. The brand’s first retail partnership was with Sephora in 2017. In 2018, ColourPop became available in select Ulta Beauty stores. On June 14, 2018, Colourpop released their first foundation called the No Filter Foundation in 42 shades. In September 2019, Colourpop released their first tinted moisturizer called the Hyaluronic Tinted Moisturizer
Their brand is known for its affordable pricing (many of their products range in price from $5-$20) and collaborations based on current trends in social media. Their makeup is also cruelty-free. The company also has a skincare brand under the name Fourth Ray Beauty and a sister brand focused on body makeup called Sol Body.
According to beautypackaging.com; en.Wikipedia. Source of photos: internet
