Sheppard Cycles is Australasia’s largest cycle industry company founded in 1982, and currently holds the largest market share in Australia and New Zealand. Sheppard Cycles aligned retail outlet, ‘My Ride’, is the largest branded cycle retail group in both Australia and New Zealand.

Sheppard Cycles is a very strong distributor of Parts and Accessories brands in both countries. Sheppard Cycles owned cycle brands dominate consumer awareness in New Zealand and Australia.

Sheppard Cycles design expertise, expressed mainly in the Avanti brand, is innovative and demonstrably world class in the areas of Carbon lightweight, endurance and Aero competition bikes, track bikes and competition bikes.

Sheppard Cycles is operated by a well balanced Management Team consisting of academically qualified cycle industry professionals complemented by executives with high level experience in other industries who have come to Sheppard’s through a passion for cycling. 

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