Pulmuone Foods USA, Inc. is a division of Pulmuone Holdings Co., Ltd., a Korea-based holding company. Pulmuone USA has both headquarters and factories in Fullerton, CA with plants in Ayer, MA, Gilroy, CA, and remains the No. 1 market share holder in the tofu and kimchi categories.
Pulmuone entered the US tofu market by acquiring the nation’s top tofu brand Nasoya in 2016 to establish nationwide distribution channels. US tofu market share of Pulmuone Foods USA, according to US Nielsen’s data, increased from 4.9% in 2015 to 69.5% in 2016.
Pulmuone Foods USA’s achievement of 75% tofu market share is due to the growing demand for plant-based protein food and aggressive marketing strategies of Pulmuone Foods USA to go beyond Asian markets and penetrate mainstream scene by launching new tofu products to satisfy palates of US consumers.
According to .pulmuone.co.kr. Source of photos: internet
