Oracle Corporation is an American multinational computer technology corporation headquartered in Austin, Texas. The company was formerly headquartered in Redwood Shores, California, until December 2020 when it moved its headquarters to Texas. The company sells database software and technology, cloud engineered systems, and enterprise software products—particularly its own brands of database management systems. In 2020, Oracle was the second-largest software company in the world by revenue and market capitalization.
To help marketers better understand advertising performance in video games, Oracle announced the world’s first ad measurement technology for 3D in-game environments. The latest updates to Oracle Advertising and Customer Experience (CX) include impressions delivery and General Invalid Traffic (GIVT) measurement for PC, mobile, and web-based gaming environments in Oracle Moat Measurement.
“As the gaming industry continues to grow and become a key area of investment for advertisers, it’s crucial that advertisers can measure whether an ad was served to a human and detect any fraudulent ad activity inside games,” said Derek Wise, Chief Product Officer, Oracle Advertising. “Today’s industry-first announcement represents an important step forward in understanding ad performance in 3D in-game environments. We’re proud to be able to equip advertisers with the confidence and tools they need to make more informed buying decisions to reach these highly engaged audiences.”
In-game ad revenue is expected to hit 56 billion U.S. dollars in 2024, according to recent data from Omdia, a global research company based in London. By measuring impressions and GIVT, advertisers can make more informed decisions around their investments and better protect ad spend, Oracle said.
According to oracle.com; xinhuanet.com. Source of photo: internet