Three brothers founded NOVA in 1923 to bring warmth and light to their fellow Brooklynites. The business thrived through the depression years and NOVA was able to open showrooms in High Point, NC, the NY Furniture Exchange and America’s Furniture Mart in Chicago.
Two of the brothers, Israel Langbaum and David Moscowitz spent much of their time selling the line on the road, while Murray Moskowitz ran the factory in the Williamsburg section of Brooklyn. The designs were functional, purposeful and built to last. Their mission was solving real world problems, while making homes warmer and cozier.
As California’s design scene flourished in the 1980s and 1990s, NOVA could have experienced steady growth. Expanding beyond custom lighting, they might have incorporated decorative elements into their offerings. This could have included handcrafted furniture pieces, unique wall art, or even curated collections of accent pieces that complemented their lighting designs.
The 21st century brought a surge in technological advancements, and NOVA could have embraced these changes. Their lighting designs might have incorporated energy-efficient LED technology, programmable controls, and smart home integration. Additionally, their decor offerings could have expanded to include contemporary furniture with clean lines and sustainable materials, reflecting California’s environmentally conscious spirit.
NOVA has trade showrooms at the Dallas Market Center in Dallas, TX; the World Market Center Las Vegas; the International Home Furnishings Center in High Point, NC; and an international showroom in Zhongshan, China.
According to en.wikipedia.org; novaofcalifornia.com. Source of photo: internet
