Lululemon Athletica is an American-Canadian athletic apparel retailer headquartered in Vancouver and incorporated in Delaware. It was founded in 1998 as a retailer of yoga pants and other yoga wear and has expanded to also sell athletic wear, lifestyle apparel, accessories, and personal care products. The company has 491 stores internationally and also sells online.
The new products are part of Lululemon’s partnership with California-based Bolt Threads. The biomaterials startup forged a consortium with leading brands including Lululemon, luxury fashion giant Kering, and sportswear company Adidas – it recreated a vegan version of its iconic Stan Smith sneakers with the mushroom leather. Animal-free high-end brand Stella McCartney is also a part of the consortium launching the world’s first bustier and trousers with Mylo.
Mylo is created from renewable mycelium, the root structure of mushrooms. The cruelty-free material is similar to traditional in feel and texture. Taking only two weeks to grow, it can be adapted to any kind of finishing, embossing, or color. This mycelium-based vegan leather helps eliminates the need for any animal or other petroleum plastic-based synthetic leathers.
The mushroom yoga mat was developed by Lululemon’s Accessories Design team. Its new yoga mat offers a sustainable alternative to traditional mats. Inspired by the brand’s Take Form Mat, the woven Mylo mat contains 3D zoned alignment patterns.
Apart from these new yoga accessories, Lululemon unveiled a sustainable collection featuring dyes made from upcycled orange and beet waste.
According to greenqueen.com.hk and en.wikipedia.org. Source of photo: internet
