Based in New York City, Kiehl's Since 1851, Inc. is a natural hair and skincare products subsidiary of French cosmetics giant L'Oréal. Kiehl's has been built up by three generations of the Morse family, and since 2000 L'Oréal has continued to follow the formula that made Kiehl's products chic and the original store a tourist attraction.


John Kiehl


Founded in 1851 by John Kiehl, Kiehl's began as a pharmacy located in New York City‘s East Village: 3rd Avenue and 13th Street. Kiehl sold virility creams, baldness cures, and even a product called Money Drawing Oil. In 1921 Irving Morse, a former apprentice and Russian Jewish émigré who had studied pharmacology at Columbia University purchased the store. Morse was involved in developing many of Kiehl's products that are still popular today.


Irving Morse


Irving's son, Aaron Morse, who also studied pharmacology at Columbia University and was a former World War II pilot, SOURCE took over the store in the 1960s. The younger Morse was credited for propelling Kiehl's from obscurity in the 1950s to international recognition in the 1980s as an upscale natural cosmetics shop. Aaron transitioned the store from traditional pharmaceuticals towards skincare lines.



In April 2000, L'Oréal, the French beauty, and cosmetics company acquired Kiehl's for between $100–$150 million. With the purchase, L'Oréal stated it planned "to increase the brand's presence but maintain it as a luxury line rather than a mass-market one."

The brand has 65 stores in the United States and 400 stores worldwide as of 2015, with over 1,000 points of sale supplemented by sales in high-end department stores, select airport locations, as well as independent stockists.

According to en.wikipedia and