Floriexpo (formerly the International Floriculture Expo) was originally called the Super Floral Show (SFS) until its current producers, Diversified Communications, acquired it from Gainshare Media in 2005, expanding Diversified’s portfolio of grocery events. Diversified produces over 100 trade shows, conferences, and publications.
Floriexpo remains the largest high-volume B2B floral show in North America, uniting floral category vendors with mass-market floral buyers from supermarkets, chain stores, wholesale florist distributors, online retailers, and more. Product categories span from fresh-cut flowers and greens to potted plants, containers, plush, technology, balloons, care and handling, design, and everything in between.
This is also the only u.s trade event where people from every aspect of the floriculture industry come together each year to FOCUS on FLORAL. Floriexpo is a three-day trade event jam-packed with the tools you need to grow your floral program and stay competitive in today’s evolving marketplace. Floriexpo brings together cross-category retailers from high-volume mass markets and mid-size grocers, to independent operators from the local, national, and international markets.
In addition to the expanded education program, the Floriexpo rebrand also includes the launch of an all-new digital newsletter called “the Cut”. The “Cut” would provide the Floriexpo audience with the latest floral news, product highlights, trends and inspiration as well as an inside look into what to expect at the 2022 event.
According to floriexpo.com; linkedin.com
