The new name embraces both brands and pays homage to an iconic climbing feature in Yosemite National Park. El Capitan is an aspirational goal for many climbers as an ascent requires long-term planning, dedication and determination. Those who climb El Capitan possess an extreme focus on partnership, strategy and continual growth. Thus, it is a fitting aspirational name for climbing gyms that are built by teams who are continually seeking and planning the next big adventure.
The creation of a parent brand follows the announcement of the merger between Earth Treks and Planet Granite in November 2017. The merger created the largest climbing gym network in the United States, bringing together two of the most experienced management teams in the climbing industry. The combined company offers 11 climbing and fitness gyms in 5 regions with more than 1,000 employees who serve more than two million customers annually.
El Cap gyms feature bouldering, top-roping and lead climbing, as well as amenities like yoga studios, functional fitness, and cardio zones, and retail pro shops. Each facility caters to participants of all abilities – from competitive athletes to weekend adventurers and families. Presently, El Cap is represented in greater Washington D.C., San Francisco, Denver and Portland under the brand names of either Earth Treks or Planet Granite.
According to stories.walltopia.com; outsidebusinessjournal.com. Source of photos: internet
