Best known for its sewing machines, it was renamed Singer Manufacturing Company in 1865, then The Singer Company in 1963. It is based in La Vergne, Tennessee, near Nashville. Its first large factory for mass production was built in Elizabeth, New Jersey, in 1863.
Singer’s original design, which was the first practical sewing machine for general domestic use, incorporated the basic eye-pointed needle and lock stitch developed by Elias Howe, who won a patent-infringement suit against Singer in 1854.
Patent No. 8294, of August 12, 1851, introduced one of the most useful machines, and one of the most remarkable men, that have figured in the development of the sewing machine. Isaac Merritt Singer, strolling player, theater manager, inventor, and millionaire, brought into the business a new machine and novel methods of exploitation, which gave a powerful impulse to the youthful industry. The Singer improvements met the demand of the tailoring, and leather industries for a heavier and more powerful machine.
In January 2018, Singer appointed Mike Aspinall from The Crafty Gentleman blog as its first UK Brand Ambassador. Mike has been running his craft blog since 2013 and has over 10 years of sewing experience. He has been named the 5th most popular UK DIY blogger and the 17th most popular UK craft blogger, and has appeared on Channel 4 and the BBC to promote crafts for men. As part of his role as Singer Brand Ambassador, he shares regular craft tutorials and projects on his blog and social media channels.