The company is known for its "31 flavors" slogan, with the idea that a customer could have a different flavor every day of any month. The slogan came from the Carson-Roberts advertising agency (which later merged into Ogilvy & Mather) in 1953. Baskin and Robbins believed that people should be able to sample flavors until they found one they wanted to buy. The company has introduced more than 1,000 flavors since 1945.
Baskin-Robbins has more than 7,500 shop locations in nearly 50 countries outside the U.S., including locations in: Armenia, Aruba, Australia, Azerbaijan, Bahrain, Bangladesh, Belarus, Canada, China, Colombia, Curaçao, Denmark, Dominican Republic, Ecuador, Egypt, Georgia, Honduras, India, Indonesia, Ireland, Japan, Kazakhstan, Kuwait, Latvia, Malaysia, Maldives, Mauritius, Mexico, Nepal, Oman, Pakistan, Panama, the Philippines, Netherlands, Portugal, Puerto Rico, Qatar, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sri Lanka, St. Maarten, Taiwan, Thailand, Ukraine, United Arab Emirates, the United Kingdom, Vietnam and Yemen.
International locations feature flavors of ice cream popular to the tastes of each country, such as Red Bean, Green Tea, Litchi Gold, Black Currant, Cantaloupe, and Coconut Grove.