Initially a wholesale jewelry brand, Ritani launched its transactional website in October 2012. Customers are able to design a custom engagement ring online, then have the ring shipped to a nearby jewelry store to preview in person.
Online diamond retailer Ritani is one of the brands whose diamonds are perfected in a factory in the city, and when it comes to carats cut, it's the largest diamond factory in the US. It's operated by the Julius Klein Group, which is a part-owner of Ritani.
Ritani has partnered with roughly 230 local jewelers across the the US and Canada. The brand allows customers to preview their online order in a store, alongside a knowledgeable jeweler who can answer any questions.
Ritani's network of independent jewelry store partners has over 180 locations across the US and Canada. The focus of "clicks and bricks" is to educate and guide the customer as they design their own ring, and then establish trust and confidence with a free in-store preview. Ritani has an inventory of over 60,000 diamonds ranging in price from $184 to $1.7 million.
According to businessinsider