The $1.5 billion Hard Rock property in Hollywood, Florida, is part of a larger project -- a $2.2 billion project expanding two Florida Hard Rock Hotels & Casinos (the other is located in Tampa).
Both the Hollywood and Tampa locations of the Seminole Hard Rock Hotel & Casino are successful Seminole-run resort casinos and contain all the glitzy, overstated fixings of a traditional Hard Rock property.
With the expansion, there's about to be a whole lot more where that came from. The guitar-shaped 400-foot-tall Hard Rock Hotel in Hollywood, Florida, officially opens October 24.
Room reservations can be made online beginning July 24, and tickets to the grand opening's headliner musical act -- Maroon 5 -- are available for purchase now.
Jim Allen, chairman of Hard Rock International and CEO of Seminole Gaming -- revealed details about the new guitar hotel and the Tampa expansion at a press event in New York City's Hard Rock Cafe.
"The Hard Rock brand is stronger today than it ever has been," Allen stated, adding that the brand "represents more than food, beverage and a place to stay."
The musical element is an enormous part of what defines the Hard Rock hotels, restaurants and entertainment properties around the world.
The Seminole Hard Rock Hotel & Casino in Hollywood will be no exception.
Of note is "The Oculus." A free show encompassing sound, light, water and choreography, it's part of the brand's musical arm and a way for visitors to first experience Hard Rock's bold energy.
But the showstopper is almost guaranteed to be Hard Rock Live. Concerts -- approximately 100 shows a year -- will make prominent use of the space, though the venue's multipurpose design means boxing, theatrical entertainment and even award shows will be possible additions.
More than $125 million is being spent on this space alone.
According to CNN